The aim is to support a public communication campaign on the theme of the "National University System", starting from the case study of the internal geographic mobility of university students, inducing a reflection in users, thus participating in the construction of a responsible awareness among citizens. . Creating an infographic as a visual communication campaign, I try to "convince" users based on reliable quantitative data, but in the form of pictograms, ideograms and figures designed for the editing of the graphics.